Sabrina has significant merged experience in big-brand and not-for-profit environments. Through her career, she has worked from concept to campaign with clients like BMW, The Irish Times, AIB, and Diageo. She has reviewed and renewed brand ethos, and created apt messaging in a for-profit climate, leveraging huge successes for the bottom line. She is the winner of two Shark Awards, the highest accolade in creative advertising.  Sabrina brings an innovative eye and clear lateral thinking to each project she manages. She has lead on large-scale corporate pitches, lifting ideas off the page and demonstrating longevity and brand resilience.

Sabrina brings a sharp sense of focus, and adaptability to deliver impact in a fast changing environment. Since entering the not-for-profit world she has used these transferrable skills to first double, and then triple the income of the organisations she worked with across multiple campaigns.

Having worked as Fundraising & Communications Manager at Our Lady’s Hospice & Care Services and subsequently as Head of Fund Development for Plan International Ireland, Sabrina has recently joined the team at O’Kennedy Consulting, specialising in the area of CSR, corporate philanthropy and partnerships. Moving between the corporate and not-for-profit environment, she thrives on a blank sheet of paper approach and manages projects on strategic re-branding, corporate partnerships, launch/refresh of smart CSR programmes and developing new bids.

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