Sabrina has significant merged experience in big-brand and not-for-profit environments. Through her career, she has worked from concept to campaign with clients like BMW, The Irish Times, AIB, and Diageo. She has reviewed and renewed brand ethos, and created apt messaging in a for-profit climate, leveraging huge successes for the bottom line. She is the winner of two Shark Awards, the highest accolade in creative advertising. Sabrina brings an innovative eye and clear lateral thinking to each project she manages. She has lead on large-scale corporate pitches, lifting ideas off the page and demonstrating longevity and brand resilience.
Sabrina brings a sharp sense of focus, and adaptability to deliver impact in a fast changing environment. Since entering the not-for-profit world she has used these transferrable skills to first double, and then triple the income of the organisations she worked with across multiple campaigns.
Having worked in creative advertising and fund development for over 15 years, Sabrina specialises in the areas of public and corporate engagement. Moving between the public, private and not-for-profit environments, she thrives on a blank sheet of paper approach and manages projects on strategic rebranding and launching and refreshing campaign strategies. Alongside Mary, Sabrina has worked from the start on the Arts Council RAISE programme, which O’Kennedy Consulting won in 2018. She has applied innovative programmes and strategic campaign development to the 40+ arts organisations she has worked with.