EDEL O’MALLEY – ASSOCIATE CONSULTANT

A graduate of UCD, Edel has over 20 years’ experience as a senior fundraiser in some of Ireland’s most recognisable charities.  During this time, she has honed her skills and has a proven track record in planning, implementing and delivering fundraising strategies aligned with core business objectives. Passionate about the role philanthropy plays in today’s world, Edel believes in the power of change each donation can make.

Recognised by industry peers in 2012 , Edel was awarded The Life Time Achievement Award by the Fundraising Institute of Ireland (now Charities Institute Ireland) for her contribution to the sector.

She is a self-proclaimed student of philanthropy and leadership, who continues to learn and practice her craft. Edel believes that it is vital that Fundraising Consultants have real life experience in recruiting volunteers, prospect identification, managing campaigns and asking for money and she brings a wealth of experience across all these elements.

Edel is a strong team player with excellent people management skills and has been key member of senior management teams in each role she has held. An advocate of good fundraising, best practice and standards Edel has always ensured Governance, Compliance and Transparency were key priorities.

Edel’s specialties include fundraising through campaign development, prospect research, donor cultivation & stewardship, corporate sponsorship, funding proposals, event management, donor relations/communications, direct marketing, major gifts and philanthropy.